The Sales Funnel – Understanding the Buyer’s Journey

  In Content Marketing, Inbound Marketing

The Sales Funnel For More Customers

This blog post is part of a 2-part series, The Buyer’s Journey. Click here to check out part 2, Content Marketing – How To Drive Conversions with Content.

The buyer’s journey is one of the most powerful frameworks for understanding your customers and how they buy your products. It breaks from traditional notions of “push” marketing and helps businesses “pull” customers in by guiding them through the purchase process.

But what does the buyer’s journey actually look like? How does it relate to content marketing? How can you use it to move prospects through the sales funnel?

In this two-part post, we’ll answer all these questions and more. By the end of the guide, you’ll have a complete understanding of the buyer’s journey and how you can use it to turn prospects into loyal customers.

Understanding the Buyer’s Journey

The buyer’s journey essentially describes a framework for understanding how a customer approaches a purchase decision. It’s not a new concept – it was first explained in 1968 – but the changing nature of commerce has made it much more important for a modern business.

Every time a customer buys something, he goes through a series of steps before deciding what to buy. These steps involve understanding the problem, researching its solution, and finding the best (and cheapest) way to purchase a desired solution. In a way, it resembles a journey, and hence the name – the buyer’s journey.

Broadly speaking, the buyer’s journey can be divided into three separate stages:

Marccx Media
Michael Peggs is the founder of Marccx Media, a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia. He is also a contributor to The Huffington Post, FastCompany and Business Insider as well as and podcaster, hosting the iTunes Top 10 New & Noteworthy Podcast You University.
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