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Making the most of Google AdWords means having to be consistently on-top of campaign optimization. Each year, companies pour thousands upon thousands of dollars into their ad spend, but is the [...]

Managing an AdWords campaign is no day at the beach. It requires countless hours of keyword research, spreadsheets full of information on match types and search volume, and rows and rows of ad [...]

When marketers even suggest combining SEO and PPC campaign strategies, people cower in fear. “It’s a drain on resources! We’re overextending ourselves! We’re going to lose our organic traffic [...]