Digital Marketing Agency
As a digital marketing agency, we serve as the critical connection point between you and your customers online.
While another digital marketing agency might boast of top-notch content creation, digital distribution and an attention to analyzing the most meaningful metrics,we know that connecting with your audience is only the beginning of achieving measurable results.
While effective digital marketing does require creative and engaging content, the ability to effectively target and connect with the right audience remains the key to real impact.
“Nothing can add more power…than concentrating all your energies on a limited set of targets.”
In the end, the true measure of successful content is how effectively that content is shared with the right people. Without this skill, awesome content can only go so far.
As a fully-equipped digital marketing agency, we produces results in-house using a top-down approach, implemented by an integrated team that knows and appreciates each step of the task, and treats it as the evolving process it is.
Unlike the typical digital marketing agency, we never resort to outsourcing, and place the highest value on collaboration. We believe this is the key to creating marketing that works.
It’s this combination of strategy and philosophy that sets our digital marketing agency apart from the rest.
A Targeted Approach: Not your average digital marketing agency
Marccx Media differentiates itself by focusing on dispersing highly relevant content through the top digital channels to target traffic that will offer the highest conversion for our clients.
This requires a top-down approach that the average digital marketing agency will tend to overlook. Before we dive into fun, engaging content, or even highly informational, research-based articles, we must first step back and look at the bigger picture.
- Understanding the current state of your brand
One of our top differentiators as a digital marketing agency is that we begin with a full audit of your brand and business. This allows us to identify what is working for you, what isn’t, and how we can improve for the greatest impact and the highest return for your marketing dollars. Doing that begins with understanding your business, customers, competitors, and the current digital climate for your industry and audience.
- Creating targeted, custom content
Custom content is catered content, served using the right information, through the right channel, and at the right time. It’s an art form in itself—rooted in much of the initial research that we perform in step one.
- Building relationships that last
Just as building trust and affinity in any relationship requires time, commitment, and repetition, so it goes in the digital world as well. So we know that once we have created a solid foundation, our work has just begun. We proactively reach out to key influencers in your industry to foster relationships and encourage engagement, sharing, and linking—all critical pieces of your SEO puzzle.
“Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.”
-Jay Conrad Levinson
Any digital marketing agency worth its salt should offer a well-rounded approach that can be completed in-house. These skills include:
- An in-depth understanding of digital media channels
Each form of digital media is useful in its own way, and in varying degrees, dependent upon your product, audience, and a variety of other factors. We work to identify the optimal usage for each channel and then position it as part of your strategic marketing funnel. This includes Search Engine Optimization (SEO), Social Media Marketing (SMM) and Search Engine Marketing (SEM).
- Knowledge of your brand’s digital life cycle
Many factors play into a brand’s online engagement: from the type of product or service you offer, to the demographic of your target audience, to the girth and longevity of your brand. These and many other factors will affect the typical cycle that looks something like this:
attraction> engagement > conversion > loyalty
- Strategic content creation that accounts for how customers’ engage on the web
What kind of content best suits your audience? While a young demographic might be prone to following your Snapchat account, a more mature audience would probably rather sit down to read an informational article. As a digital marketing agency, we know how to ask the right questions about your audience to ensure that you provide the best kind of content for your customer.
- Effective targeting and tracking
This is the most critical piece of the puzzle – because no matter how great your content is, it won’t take you very far if your target audience never sees it. Considering our founder’s background working for Google, this is where Marccx Media excels and is able to offer a targeted promotion that is unmatched in the marketplace.
The right content + the right optimization + the right channel + the right audience + the right timing = conversions
The Differentiator: Focusing on Targeted Traffic
Want to know the number one way to increase the probability of conversion through digital content? That’s right: a focus on targeted traffic.
“Everyone is not your customer.”
Statistically, targeted traffic leads to a higher conversion rate, meaning that your marketing budget is working harder for you.
Higher conversions means higher sales, which ultimately means a higher return on investment (ROI) in the short term, and a stronger foundation for new customer relationships in the long term.
- Increased probability of conversion
- Effectively builds brand reputation
- Better chance of repeat sales
- Improves page rankings
What are the top channels for increasing targeted traffic?
As a digital marketing agency, we are able to strategically implement a mélange of social media, search engine marketing, and search engine optimization to build targeted traffic for your brand. Each plays a role in the process. By mapping out how each form of media ladders up to your conversion goals, we can develop a strategic plan that goes beyond what an average digital marketing agency can offer to best use your channels for conversion.
Social Media Marketing
Both organic sharing and native paid advertising on various social media channels (including LinkedIn, Twitter, Pinterest, Facebook, Instagram and Snapchat) are one of the most effective ways to attract new customers and continue to foster relationships with existing ones.
Search Engine Marketing
SEM can come in several forms, from the affordable and highly trackable PPC ad campaigns to native social media ads, we implement paid advertising to target specific customers where they shop, play, and share online.
Search Engine Optimization
Known in the industry as “SEO”, our team optimizes content for search engines using a wide range of factors proven to increase your Google search engine ranking position (SERP). This means that when consumers search topics related to your product or service, your content will be more likely to show up at the top of Google’s search results.
True A – Z SEO Experts
Often treated as an obscure “blanket term” by the average marketer, Marccx Media is a uniquely positioned digital marketing agency with insider knowledge of SEO. As a former employee of Google, Marccx Founder Peggs learned the art of SEO formulation from the inside out.
Briefly put, “SEO” is essentially the art of formulating content, through research and strategic planning positioned for the top of search engine results. When consumers type something into Google that is relevant to your product, you are far more likely to come up as a top result on that search.
How important is this to your business? Well, we’ll allow you to be the judge of that.
“Nearly 33% of search traffic goes to the first result on Google”
-Chitika study, 2013
SEO has incredible power in effectively targeting new customers and those who may not otherwise know about your brand. This is because content marketing predominantly uses information as a way to educate and engage consumers. While they may not be seeking your product directly, they may be seeking information or solutions related to your product. By offering the needed information in the right place and in the right way, your brand is positioned as a trusted authority in the industry as well as a potential solution to whatever problem the consumer wants to address.
While the quality and relevancy of the content plays an important role, proper optimization is what ensures that your potential customers will in fact have the opportunity to access the content you’re providing.
Want to know more about how Marccx Media can help you achieve your digital marketing goals? Contact us today or request a quote.