How To Research & Rank The Right Keywords
Drive More Customers & Conversions to Your Website in 2019
60 Minutes, including Q&A
March 11 2019
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Keyword research isn't only about choosing popular, high volume search terms. In fact, 80% of search queries are long-tail keywords with 10 searches or less and they happen to convert 3x’s higher than the alternative. Why? Because long-tail queries are more targeted and, as a result, have higher commercial intent. And the intention to buy your product or servie means more money in your pocket!
The websites that win focus on finding commercial keywords and fullfilling search intent. Don’t get distracted by thousands of searches per month. Whether you're new to the world of SEO or looking to update your understanding of what works in 2019, this webinar will help you setup a smart keyword strategy to guide your SEO, PPC and Content Marketing Efforts.
After viewing this free on demand webinar you will be able to:
- - Identify the user and search intent, then satisfy that intent
- - Generate keyword ideas using free tools like Google Ads Keyword Planner & Google Search Console
- - Study competitor keywords and analyze the source of their traffic
Register Now!
Meet the Presenter
Michael Peggs
Michael Peggs is the founder of Marccx Media, a digital marketing agency specializing in Search Engine Optimization (SEO), Pay Per Click Advertising (PPC) and Paid Social. His clients include The New York Times, Shutterfly, Sotheby’s Institute of Art and The Truth Initiative. Before Marccx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia.
How are customer expectations of content changing?
Customers are increasingly interacting with brands across a variety of platforms and devices. They expect brands to be present on all the channels that they use at precisely the moment that they are using it.
How are customer expectations of content changing?
Customers are increasingly interacting with brands across a variety of platforms and devices. They expect brands to be present on all the channels that they use at precisely the moment that they are using it.