WHO IS THIS SEO COURSE FOR?

We work with enterprise clients, early entrepreneurs, startups, digital marketing professionals and career changers interested in understanding the most important factors influencing SEO, including keyword research, on-page and off-page optimization, link building, analytics and more. If you seek an SEO certification to cement your search skills, we’re here to help!

WHAT CAN YOU EXPECT?

Over the course of a full-day SEO class, you’ll be exposed to the latest techniques and tools to improve your discoverability on Google, lead generation, digital marketing and brand-building efforts. Through live lectures, case studies, group work and conversation you’ll walk away with a blueprint for launching a successful SEO strategy.

WHAT WILL YOU LEARN?

If you want to take your lead generation to the next level, our SEO training course will introduce you to Google’s algorithm and translate technical SEO into language you can understand and action. Not only will you understand how Google works and ways to manage your website, you’ll acquire the skills to attract organic traffic to your website. In turn you’ll achieve an immediate boost to your brand awareness, increase your inbound leads funnel and acquire new customers on an ongoing basis.

Visibility is vital to the
survival of your business.

Understanding ways to optimize your website according to Google’s guidelines is an indisputable way to bring thousands of new visitors to your website each and every day.

Our SEO school will introduce you to key concepts relating to Search Engine Optimization, how search engines work and the most important factors influencing Google’s illusive algorithm. You’ll walk away with the techniques, tools and confidence to push past your competition to get to the top of Google.

SEO Strategy

  • What Factors Matter Most?
  • Creating an Organic Search Strategy

Off-page / Offsite SEO

  • Do’s and Don’ts of Link Building
  • NoFollow vs. DoFollow Inbound Links
  • Introduction to Google PageRank and Moz Domain and Page Authority
  • Analyzing Your Competitors Backlink Profile
  • Top 3 Link Building Strategies
  • How to Create Link Worthy Content

Content Marketing

  • The Synergy between Content Marketing & SEO
  • Persona Research and Development
  • Content Audits
  • Exploring Content Types
  • Content Calendars and Day to Day Management
  • Content Promotion Strategies

Course
Overview

Introduction to SEO

  • What is SEO (Search Engine Optimization)?
  • How Search Engines Work
  • Introduction to SERP (Search Engine Results Page)
  • Understanding Google’s Ranking Algorithm
  • SEO Metrics that Matter Most

Keyword Research

  • What are Keywords?
  • Exploring Google’s Keyword Planner Tool
  • Competitive Keyword Research
  • Selecting Short Tail vs. Long Tail Keywords

On-page / Onsite SEO

  • Technical SEO Best Practices
  • Keyword Density
  • Meta Tags, including Titles and Descriptions
  • Headers and Subheaders
  • Image Alt Text Optimization
  • URL Structuring & Site Hierarchy
  • Site Speed
  • Internal Linking Structure
  • Mobile First Indexing and Mobile Optimization
  • XML Sitemap and Robots.txt
  • Google Search Console setup
  • Google Analytics Setup

Google Analytics

  • Setting up Google Analytics
  • Account Structure
  • Setting Objectives & Tracking Goals
  • Top 4 SEO Metrics

Visibility is vital to the
survival of your business.

Understanding ways to optimize your website according to Google’s guidelines is an indisputable way to bring thousands of new visitors to your website each and every day.

Our SEO school will introduce you to key concepts relating to Search Engine Optimization, how search engines work and the most important factors influencing Google’s illusive algorithm. You’ll walk away with the techniques, tools and confidence to push past your competition to get to the top of Google.

Course
Overview

Introduction to SEO

  • What is SEO (Search Engine Optimization)?
  • How Search Engines Work
  • Introduction to SERP (Search Engine Results Page)
  • Understanding Google’s Ranking Algorithm
  • SEO Metrics that Matter Most

Keyword Research

  • What are Keywords?
  • Exploring Google’s Keyword Planner Tool
  • Competitive Keyword Research
  • Selecting Short Tail vs. Long Tail Keywords

SEO Strategy

  • What Factors Matter Most?
  • Creating an Organic Search Strategy

On-page / Onsite SEO

  • Technical SEO Best Practices
  • Keyword Density
  • Meta Tags, including Titles and Descriptions
  • Headers and Subheaders
  • Image Alt Text Optimization
  • URL Structuring & Site Hierarchy
  • Site Speed
  • Internal Linking Structure
  • Mobile First Indexing and Mobile Optimization
  • XML Sitemap and Robots.txt
  • Google Search Console setup
  • Google Analytics Setup

Off-page / Offsite SEO

  • Do’s and Don’ts of Link Building
  • NoFollow vs. DoFollow Inbound Links
  • Introduction to Google PageRank and Moz Domain and Page Authority
  • Analyzing Your Competitors Backlink Profile
  • Top 3 Link Building Strategies
  • How to Create Link Worthy Content

Content Marketing

  • The Synergy between Content Marketing & SEO
  • Persona Research and Development
  • Content Audits
  • Exploring Content Types
  • Content Calendars and Day to Day Management
  • Content Promotion Strategies

Google Analytics

  • Setting up Google Analytics
  • Account Structure
  • Setting Objectives & Tracking Goals
  • Top 4 SEO Metrics

ARE YOU LOOKING FOR CORPORATE TRAINING?

Cultivate marketing expertise across your company by giving your team the digital marketing skills that drive growth. Get in touch to close the gap between your team’s current capabilities and the information you need to run a successful search engine optimization campaign.

UPCOMING CLASSES

All Classes

June
Oct 6, 2018 12:00 AM
New York City
$ 200
SEO Classroom
Nov 15, 2018 9:30 AM
New York City
$ 399
Camille
Dec 6, 2018 12:00 AM
New York City
$ 300
Jr
Dec 22, 2018 12:00 AM
New York City
$ 400

COMPANIES
WE'VE TRAINED

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Michael Peggs

YOUR
INSTRUCTOR

Michael Peggs is the founder of Marccx Media, a New York City digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM).Before Marccx, Peggs worked at Google in Business Development, forming digital media and advertising partnerships in the United States and launching the Google Ad Exchange in Asia.

He’s also a contributor to The Huffington Post, Fast Company and Business Insider as well as and the host of the popular podcast You University, an iTunes Top 10 New & Noteworthy Podcast.

CONTACT US

Enough about us, we want to learn more about you! Please fill out the contact form below and a member of our team will get back to you within 24 hours. We look forward to working with you.


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